Media – Brand Guidelines

The Sligo Walks logo, visuals and brand are registered to Sligo County Council and the County Sligo Leader Partnership Company and may be used by industry partners to promote different aspects of walking in Sligo. This document outlines how the brand may be used by tourism and connected promotional agencies.

Industry partners include media outlets, travel writers and bloggers, tourism agencies, tourism providers, hotels, tour operators with dedicated walking tours and other promoters. It also includes sponsors, partners, and other businesses and agencies. If you wish to carry the Sligo Walks logo and are unsure whether you are covered, please email

The logo or brand elements may not be used for the creation of merchandise, product or other materials that are not approved by Neither may it be amended, cropped or edited in any way. It may not be squeezed, stretched or used in colours other than those in the available artwork. The original make up of the mark and text must never be altered. It is a requirement that the logo is placed over a white background.

Note that while there are 2 logos in use, only the one shown on this page may be used by Industry Partners, the other is used exclusively by the team.

The Media Pack contains all brand elements and is free to use under the conditions listed on this document. It contains the logo, approved photography, video downloads and press release. Photography must be credited as per the title of the photo, including the name of the photographer. If you have any questions please email or contact us on our social channels.

Download the Media Pack files from:

Should you have any queries relating to this, please contact

Industry partners identified in this document may use the Media Pack without seeking prior consent from the team. However note that unauthorised use of the logo is strictly prohibited. is a website that promotes Sligo as a walking destination for all outdoor enthusiasts, young and old, experienced and novice, home grown and visitor alike. Sligo is a county located in the north west of Ireland, along the Wild Atlantic Way (WAW). There are over 50 way marked public walks in Sligo, some of them among the most scenic located on the WAW. The website provides information on all of these walks, including maps, directions, level of difficulty, etc.